What Should The End User Offer As A "Free Item"?

In many campaigns, ALAN will offer a "free item" as an incentive to get leads to show.

Free items can and should be customized to the End User's specific business. If the End User does not have a specific item to offer, the Certified Partner can create a generic e-book or newsletter that can be used. Be sure to customize the accompanying photo as well via the "My Info" tab. 

If a virtual freebie is offered, the End User is responsible for sending this to the leads who show (it is not sent by ALAN).

Examples: