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Peak performance starts at the 3-4 week mark. Check this article out to learn why!
How Long Does ALAN Nurture Leads For?
ALAN is the king of follow up, the first adopters, laggards, and the can kickers. He is working day and night to get all your leads in your door over 8+ weeks, hence why the performance continues to get better over time.
When Should I See Optimal Performance?
You should notice that the performance will continue to increase over time dramatically due to this, because ALAN works ALL of your leads for over 2 months, he takes time to reach optimal performance. We see peak performance typically 3-4 weeks into ALAN due to ALAN working not only your current leads, but also leads from 1, 2 & 3 weeks prior.
Why?
ALAN is not only getting your present day leads scheduled, but getting those who may not have been ready a few weeks ago, in the door. When you first start running traffic, there will not have been any time for him to work leads from weeks prior so the % scheduled will be lower until he has time to get all the can-kickers in the door!