How Long Does ALAN Nurture A Lead For?

ALAN's nurture cycle varies by the campaign the lead is on.

ALAN will hit the lead hard for 14 days, and then occasionally thereafter depending on which campaign the lead is on and what the data tells us.

If there is no ROI and it results in opt-outs, we turn off longer-term nurture. If ALAN is able to schedule from long term nurture, we keep messaging the lead.