Can I Load Cold Leads Into ALAN?

This is not recommended.

The ALAN team does not recommend loading cold leads into ALAN directly, as the messaging campaign will not align with their present situation and can lead to a poor client experience. 

If you still wish to do this, you can create communication for your cold leads (email, Facebook, etc.), and in that communication, you will need to have a short description of your current promotion and the URL to the opt-in of your current ALAN funnel. By re-engaging your cold leads and familiarizing them with the offer before they are put into ALAN, there will be less confusion and better traction. 

Gym Industry Only: ALAN offers a Reactivation Campaign specifically for leads that have shown interest but were never able to fully engage with your offer. If you are interested in utilizing this campaign please reach out to our team for more information.